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MBA-FASHION MANAGEMENT

MASTER'S IN BUSINESS ADMINISTRATION - INTERNATIONAL
FASHION MANAGEMENT - LEVEL 7 EQF 

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Specialization

Fashion Management


Location

Lyon, France | Remote | Hybride

Language

English or French 

Pedagogical methods

Theoretical courses, tutorials and practical work Case studies and professional scenarios Individual and group projects  

Target group

Students - people seeking employment - employees and professionals in the sector

Level

7 EQF (European Qualifications Framework)


Credits

120 ECTS 

Sessions

 Spring (March), Summer (July),  Fall (October)

Admission requirements

  • Level 6 EQF qualification or a qualification equivalent to the attainment of 180 ECTS 

Course Structure

Full-time or work-study

man standing in front of people sitting beside table with laptop computers

Overview

The MBA in Fashion Management is a specialized graduate program designed to combine business management expertise with a deep understanding of the fashion industry. This program equips students with the knowledge and skills to lead and manage in the fast-paced, creative, and highly competitive fashion world. The curriculum blends fashion design, marketing, retail management, and business strategy to prepare students for high-level roles in luxury brands, fashion houses, global retailers, and startups.

Throughout the program, students will engage with global trends, sustainable fashion practices, consumer behavior, and digital transformation in fashion retailing. The MBA in Fashion Management prepares students to be innovative leaders who can drive business growth while navigating the complex and dynamic fashion industry landscape.

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Career Opportunities

Graduates of the MBA in Fashion Management can pursue a wide range of leadership roles within the fashion industry, such as:

  • Fashion Brand Manager
  • Fashion Marketing Director
  • Fashion Retail Manager
  • Product Development Manager
  • Supply Chain & Operations Manager (Fashion)
  • E-Commerce and Digital Strategy Manager
  • Fashion Merchandising Director
  • Global Fashion Consultant
  • Creative Director for Fashion Brands
  • CEO / COO of Fashion Companies
  • Fashion Entrepreneur or Startup Founder
  • Sustainability Manager in Fashion

Learning Outcomes

By the end of the program, students will be able to:

  • Develop and implement effective fashion business strategies
  • Lead fashion marketing and branding campaigns across digital and traditional platforms
  • Manage fashion retail operations, including supply chains and merchandising
  • Understand and apply sustainable practices within the fashion industry
  • Utilize data analytics to make informed business decisions in the fashion world
  • Navigate the global fashion market and adapt business strategies to different cultural and economic environments
  • Drive digital transformation in fashion retail and e-commerce
  • Lead cross-functional teams in the fashion business environment
  • Manage fashion product life cycles from concept to market


Programs :

Core Modules

  • Fashion Business Strategy & Management
  • Fashion Branding & Marketing
  • Retail Management & Merchandising in Fashion
  • Fashion Supply Chain & Logistics
  • Financial Management for Fashion Brands
  • Consumer Behavior in Fashion
  • Digital Transformation in Fashion Retailing
  • Sustainable Fashion & Ethical Business Practices
  • Global Fashion Markets & International Expansion
  • Leadership & Change Management in the Fashion Industry

Specialization Tracks (Choose One)

  • Luxury Fashion Management
  • Digital Marketing & E-Commerce in Fashion
  • Fashion Entrepreneurship
  • Fashion Sustainability & Ethical Practices
  • Global Fashion Retailing

Experiential Learning

  • Internship or Consulting Project (8–12 weeks) with a Fashion Brand
  • Fashion Business Simulation & Case Studies
  • Industry Visits to Fashion Houses, Retailers, and Manufacturers
  • Networking Events & Mentorship from Fashion Industry Leaders
  • Collaboration with Fashion Brands on Real-World Projects

Final Project or Thesis

  • Capstone Project: Develop a comprehensive business strategy or marketing plan for a fashion brand
  • Research Thesis: Conduct in-depth research on an emerging issue in fashion management
  • Option: Launch a business plan for a fashion startup or create a proposal for a new fashion product line


Advantages of AIB & Mbway Partnership :

International: Internships and Academic Semester abroad available -9 destinations: South Africa – Canada – Mexico – Argentina – South Korea – India – Cambodia – Australia – Lithuania

Soflt Skills Developpement 

Career Research & Development

Mentoring 

Start Up Factory