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MBA-FASHION MANAGEMENT

MASTER'S IN BUSINESS ADMINISTRATION - INTERNATIONAL
FASHION MANAGEMENT - LEVEL 7 EQF 

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Spécialisation

Fashion Management


Lieu

Lyon, France | En ligne | Hybride

Langue

Anglais ou Français 

Méthode Pédagogique

Cours Théorique TD et TP Etude de cas et mise en situation professionnelle Projets Individuel et en groupes. Initiation aux outils et logiciels spécialisés  

Public visé 

Etudiants - Personne en recherche d'emploi - Professionnels du secteur

Niveau

7 CEC (Cadre Européen des Certifications ) | Bac +5


Crédits

120 ECTS 

Rentrées

 Printemps (Mars), Été (Juillet),  Automne (Octobre)

Condition d'admission

  • Candidats titulaires d’un diplôme de niveau 6 du CEC ou d’un diplôme équivalent à l’obtention de 180 ECTS.

Rythme

Plein temps | Alternance

man standing in front of people sitting beside table with laptop computers

Aperçu du programme

The MBA in Fashion Management is a specialized graduate program designed to combine business management expertise with a deep understanding of the fashion industry. This program equips students with the knowledge and skills to lead and manage in the fast-paced, creative, and highly competitive fashion world. The curriculum blends fashion design, marketing, retail management, and business strategy to prepare students for high-level roles in luxury brands, fashion houses, global retailers, and startups.

Throughout the program, students will engage with global trends, sustainable fashion practices, consumer behavior, and digital transformation in fashion retailing. The MBA in Fashion Management prepares students to be innovative leaders who can drive business growth while navigating the complex and dynamic fashion industry landscape.

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Opportunités de carrière

Graduates of the MBA in Fashion Management can pursue a wide range of leadership roles within the fashion industry, such as:

  • Fashion Brand Manager
  • Fashion Marketing Director
  • Fashion Retail Manager
  • Product Development Manager
  • Supply Chain & Operations Manager (Fashion)
  • E-Commerce and Digital Strategy Manager
  • Fashion Merchandising Director
  • Global Fashion Consultant
  • Creative Director for Fashion Brands
  • CEO / COO of Fashion Companies
  • Fashion Entrepreneur or Startup Founder
  • Sustainability Manager in Fashion

Objectifs de la formation

By the end of the program, students will be able to:

  • Develop and implement effective fashion business strategies
  • Lead fashion marketing and branding campaigns across digital and traditional platforms
  • Manage fashion retail operations, including supply chains and merchandising
  • Understand and apply sustainable practices within the fashion industry
  • Utilize data analytics to make informed business decisions in the fashion world
  • Navigate the global fashion market and adapt business strategies to different cultural and economic environments
  • Drive digital transformation in fashion retail and e-commerce
  • Lead cross-functional teams in the fashion business environment
  • Manage fashion product life cycles from concept to market


Programmes :

Modules principaux

  • Fashion Business Strategy & Management
  • Fashion Branding & Marketing
  • Retail Management & Merchandising in Fashion
  • Fashion Supply Chain & Logistics
  • Financial Management for Fashion Brands
  • Consumer Behavior in Fashion
  • Digital Transformation in Fashion Retailing
  • Sustainable Fashion & Ethical Business Practices
  • Global Fashion Markets & International Expansion
  • Leadership & Change Management in the Fashion Industry

Specialization Tracks (Choose One)

  • Luxury Fashion Management
  • Digital Marketing & E-Commerce in Fashion
  • Fashion Entrepreneurship
  • Fashion Sustainability & Ethical Practices
  • Global Fashion Retailing

Apprentissages 

  • Internship or Consulting Project (8–12 weeks) with a Fashion Brand
  • Fashion Business Simulation & Case Studies
  • Industry Visits to Fashion Houses, Retailers, and Manufacturers
  • Networking Events & Mentorship from Fashion Industry Leaders
  • Collaboration with Fashion Brands on Real-World Projects

Projet final / Mémoire

  • Capstone Project: Develop a comprehensive business strategy or marketing plan for a fashion brand
  • Research Thesis: Conduct in-depth research on an emerging issue in fashion management
  • Option: Launch a business plan for a fashion startup or create a proposal for a new fashion product line


Avantages du partenariat AIB & Mbway :

International: Stage and Semester Académique à l'étranger  -9 destinations: South Africa – Canada – Mexico – Argentina – South Korea – India – Cambodia – Australia – Lithuania

Soflt Skills Dévelopement 

Career Research & Development

Mentoring 

Start Up Factory