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BBA
International Business

A bachelor’s program that prepares you for operational management with an innovative pedagogy combining fundamental courses, group projects, and internships in an international environment.

180 Ects

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Duratio​n

3-year program. In partnership with MBway 




Location

Lyon, France | Remote | Hybrid

Language

English | French

Pedagogical Methods

Theoretical courses, tutorials and practical work Case studies and professional scenarios Individual and group projects.

Target group

Students - people seeking employment - employees and professionals in the sector

Level

6 CEC (European Qualifications Framework) | 180 Ects

RNCP 38123 - Eduservice 



Credits

180 ECTS

Sessions

Spring (March) , Summer (July), Fall (October)

Admission requirements

  • High School Diploma or equivalent (start in 1st year)
  • Level 5 EQF qualification or a qualification equivalent to the attainment of 120 ECTS (start in 3rd year)

Course Structure

Full-time or work-study

shallow focus photo of woman in gray jacket

Overview

This program is designed to prepare students for international careers in management and other leadership positions across various sectors.

The International BBA stands out for its international focus. Students have the opportunity to study abroad, take courses in English, and work on projects with peers from different cultures. The program covers subjects such as marketing, finance, human resource management, economics, strategy, and international operations.

This diploma, in collaboration with our partner, is registered in the National Directory of Professional Certifications (RNCP - #37075)

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Career Opportunities

Graduates of an International BBA have access to a wide range of career opportunities worldwide. Here are some typical career opportunities:

  • Management Consultant: Helping companies improve their performance and solve complex problems.
  • Financial Analyst: Working in banks, investment funds, or other financial institutions to analyze financial data and provide investment advice.
  • Marketing Manager: Managing marketing strategies to promote a company’s products or services.
  • Project Manager: Overseeing and coordinating large-scale projects within a company.
  • Human Resources Manager: Managing recruitment, training, and personnel development policies.
  • Entrepreneur: Creating and managing your own business, using the skills acquired to identify market opportunities and develop business strategies.
  • International Business Manager: Managing a company’s global operations, ensuring compliance with international regulations, and optimizing international logistics.

Program Learning Outcomes

The BBA International enables students to acquire a diverse and valuable set of skills in the business world. Here are some key skills:

  • Analytical Skills: Ability to analyze complex data and draw relevant conclusions for decision-making.
  • Communication Skills: Ability to communicate effectively, both orally and in writing, in a multicultural environment.
  • Management Skills: Ability to manage teams, projects, and resources effectively.
  • Leadership Skills: Ability to inspire and motivate others, make strategic decisions, and lead an organization.
  • Intercultural Skills: Ability to work effectively with people from different cultures and understand international dynamics.
  • Problem-Solving Skills: Ability to identify problems, develop creative solutions, and implement effective strategies.
  • Technical Knowledge: Familiarity with tools and technologies used in the business world, such as management software, data analysis tools, and communication platforms.

In summary, the Global BBA is a comprehensive program that prepares students to succeed in a globalized and dynamic environment. The skills and experiences gained during this program open many doors in various sectors and industries around the world.

Specializations

  • Entrepreneurship & Business Development : Teaches you how to chart the course for a successful business
  • Communication & Digital Marketing :Enables you to understand consumer behavior and market dynamics 
  • Supply Chain & Operation Management : Helps you understand and manage the production and delivery of goods and services
  • Finance & Accounting :  Equips you with skills to manage financial resources effectively.

Advantages of AIB & Mbway Bachelor

  • International: Internships and Academic Semester abroad available -9 destinations: South Africa – Canada – Mexico – Argentina – South Korea – India – Cambodia – Australia – Lithuania
  • 4 Specializations available  :  Supply Chain / Finance & Accounting / Communication & Digital Marketing / Entrepreneurship & Business Developments
  • Soflt Skills Developpement 
  • Career Research & Development
  • Mentoring 
  • Start Up Factory 


Programmes :


Year 1 with AIB - 60 ECTS

The fundamentals of business and digital communication
Environment, structures, main functions, decision models, and evolutions of organizations / Commercial, productive, logistics, financial, human resources, and digital activities of organizations / The legal function and the actors of economic life, the principle of contractual commitment, the responsibilities incurred, and the specifics of contracts on electronic commerce platforms / Understanding and analyzing the legal mechanisms of individual and collective labor relations / Discovering 2.0 communication and the digital environment.

Operational marketing and communication strategies
History of corporate communication / Preliminary steps for implementing a communication action / Written and oral communication / Event communication / Commercial management tools: the operational marketing plan.

European Project : Culture and Democracy

European Modern Language
European Modern Language (English, French)

Soft Skills
Public Speaking - The Science of Thriving - Values & Long Term Vision -

Specialization
To choose between : Supply Chain , Finance & Accounting , Communication & Marketing Digital or Entrepreneurship & Business Development


Year 2 with AIB - 60 ECTS

Business and Digital Communication
Business Diagnosis and Strategies / Websites and E-commerce / Development of an E-commerce Website and Content

Mastering the accounting, financial, and tax management of the business
Management tools: summary documents, taxation of individuals and legal entities / Management tools: routine accounting and accounting audit / Management tools: corporate accounting, legal, administrative, customs, and tax formalities of a business

Professional Oral Defense

European Modern Language
European Modern Language (English, French, Chinese)

Soft Skills
Confidence & Resilience - Setting & achieving meaningful goals. - Leadership and decision Making

Specialization
To choose between Supply Chain, Finance & Accounting Communication, & Marketing Digital or Entrepreneurship & Business Development

Year 3 with MBway - 60 ECTS

Marketing Unit
Strategic Marketing / International Distribution / International Communication Strategy / International Development / International Negotiation / Market Studies / Business Policy and customer relations

Human Resources Unit
Sales Force Management / Professional Communication / Human Resources and organizations Management

Legal & Management Unit
Budgetary Control / Managing Business Activities

Professional Unit
Computing & Professional Experience

And 3 International Options

OPTION 1 : Professional and academic experience abroad
In total immersion on campus with local students, you will attend classes in English on local economy and geopolitics, while enhancing your CV with international experience tailored to your career goals. Benefit from personalized support for obtaining the visa, transportation, insurance, accommodation, and internship placement. 9 destinations: South Africa – Canada – Mexico – Argentina – South Korea – India – Cambodia – Australia – Lithuania

OPTION 2: Internship Abroad
Secure an internship in the country of your choice and organize your stay with the assistance of our International Office and our partners: AIESEC, Ministry of Europe and Foreign Affairs

OPTION 3: Academic Semester Abroad
The MBway International Office helps you choose from over 50 universities in Europe or around the world. Complete your academic semester by joining one of our 50 partner universities: Europe, Australia, China, Mexico, United States, Russia…