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BTS-MCO

BTS in Operational Commercial Management 
LEVEL 5 EQF | 120 ECTS 

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Specialization

Operational Commercial Management

Location

Lyon, France | Remote | Hybride

Language

French 

Pedagogical methods

Theoretical courses, tutorials and practical work Case studies and professional scenarios Individual and group projects  

Target group

Students - people seeking employment - employees and professionals in the sector

Level

5 EQF (European Qualifications Framework)


Credits

120 ECTS 

Sessions

 Fall (October)

Admission requirements

  • High School Diploma or equivalent (start in 1st year)


Course Structure

Full-time or work-study

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Overview

The BTS in Operational Commercial Management (MCO) is a two-year program designed to provide students with the practical skills and knowledge needed to excel in operational management and commercial roles. This program focuses on the day-to-day management of commercial activities, with an emphasis on sales, marketing, customer relationship management, and business operations.

Throughout the program, students are trained to manage and coordinate commercial teams, develop sales strategies, and optimize the customer experience. The curriculum balances theoretical business concepts with practical skills and includes internships to ensure students gain real-world experience. Graduates are prepared to take on key roles in retail, sales management, and business development across a wide range of industries.

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Career Opportunities

Graduates of the BTS MCO program can pursue careers in various sectors, including retail, marketing, sales, and business development. Possible career paths include:

  • Sales Manager
  • Retail Manager
  • Commercial Director
  • Customer Relationship Manager
  • Business Development Executive
  • Marketing Manager
  • Account Manager
  • E-commerce Manager
  • Brand Representative
  • Event Manager
  • Franchise Manager

Program Learning Outcomes

By the end of the program, students will be able to:

  • Manage and supervise a commercial team to achieve business objectives
  • Develop and implement sales strategies tailored to specific markets
  • Use marketing and customer relationship management tools to drive business growth
  • Communicate effectively with clients, customers, and business partners
  • Analyze market trends and customer data to inform decision-making
  • Manage operational processes and improve the customer experience
  • Use digital tools and platforms for business operations and marketing
  • Develop budgets, financial reports, and forecasts for business activities
  • Understand and apply business ethics and legal considerations in commercial operations

Programs :

Year 1: Foundations

  • Introduction to Commercial Management
  • Sales Techniques & Customer Relationship Management
  • Business Economics & Market Analysis
  • Marketing & Digital Marketing Basics
  • Business Law & Ethics
  • Communication & Negotiation Skills
  • Operational Management & Logistics
  • Introduction to E-commerce and Digital Tools
  • Internship (8-12 weeks)

Year 2: Core Competencies

  • Advanced Sales Strategies & Techniques
  • Marketing and Communication in Business
  • Project Management in Commercial Operations
  • Leadership & Team Management
  • Business Analytics & Data-Driven Decisions
  • International Business & Global Markets
  • E-commerce Management & Online Marketing
  • Strategic Customer Relationship Management
  • Final Project or Internship (12-16 weeks)