MBA-TOURISM & HOSPITALITY
MASTER'S IN BUSINESS ADMINISTRATION - INTERNATIONAL
TOURISM & HOSPITALITY - LEVEL 7 EQF
Specialization
Tourism & Hospitality
Location
Lyon, France | Remote | Hybride
Language
English or French
Pedagogical methods
Theoretical courses, tutorials
and practical work
Case studies and professional
scenarios
Individual and group projects
Target group
Students - people seeking employment - employees and professionals in the sector
Level
7 EQF (European Qualifications Framework)
Credits
120 ECTS
Sessions
Spring (March), Summer (July), Fall (October)
Admission requirements
Level 6 EQF qualification or a qualification equivalent to the attainment of 180 ECTS
Course Structure
Full-time or work-study
Overview
The Master's in Tourism Management & Strategies is designed to adapt to the digital evolution of the tourism industry. The tourism sector, an essential pillar of the service economy, is undergoing a profound transformation as a result of the digital revolution.
This change is leading to the emergence of new businesses, tools and players, and requires a rethink of corporate strategies. The programme aims to equip students with the theoretical knowledge, practical skills and behavioural aptitudes they need to succeed in this dynamic and promising sector.
Career Opportunities
The European Master's in Tourism Strategy provides the managerial skills needed to develop in the following areas:
Tour Operator
Transport companies
Business hubs
Institutions
Local authorities
Event management and organisation company (conferences, seminars, professional events, shows, etc.)
Accommodation sector (Hotels, resorts, etc.)
Learning Outcomes
Characterise the main structures of tourism organisations and identify the main factors in their development
Define information and highlight its role in decision-making
Create tourism products and services
Produce a product presentation pack
Launch a product on the market
Understand the accounting and financial aspects of product management
Measure customer satisfaction and be able to propose possible corrective measures
Programs
PROFESSIONAL SKILLS
Year 1
General Tourism Business Culture & Strategic Marketing
Typology of structures
HR management
Financial management
Strategic marketing
Marketing plan
Organisational Management of Tourism & the Hotel Industry
Operational strategy
The hotel market
Yield management
Tourism products and services
Market research and segmentation
Pricing policy
Professional assignment (≥12 weeks)
Internship - Apprenticeship - Salaried employment
Year 2
Operational Strategy, Partnerships & Financing
Partnerships and Financing
Operational Strategy
Environmental Specificities & Tourism Development Policies
Tourism and Sustainable Development
Territorial Planning Policies
Professional assignment (≥12 weeks)
Internship - Apprenticeship - Salaried employment
MODERN LANGUAGE
Modern language 1 - CEFR level B2
German, English, Spanish, French, Italian,
Portuguese
Modern language 2 and 3 (optional)
German, English, Arabic, Chinese, Spanish,
French, Italian, Portuguese