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EB-Digital Marketing​

EUROPEAN BACHELOR'S IN DIGITAL MARKETING - LEVEL 6 EQF .

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1 Year

I Full-time or work-study

Languages

English and/or French

Sessions

Spring (March), Summer (July) & Fall (October)

Credits

60 ECTS

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Overview

Since its launch in the early 90s, the Internet has continued to evolve, driven by technological advances and new consumer behaviors. Digital marketing has adapted, encompassing all marketing techniques using media and the web.

A digital marketing strategy is now essential for any company wishing to ensure its visibility and solid positioning. Digital marketing skills are therefore essential and highly sought-after. The European Bachelor's Degree in Digital Marketing trains professionals to master the business and technical challenges of digital  marketing, to anticipate future developments and to create innovative user experiences in B2B and B2C environments.

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Career Opportunities

Graduates of a European Bachelor In Digital Marketing have access to a wide range of career opportunities worldwide. Here are some typical career opportunities:

Management 
Digital project manager - Strategic marketing expert - On-line marketing manager 

Team Management 
Digital marketing manager - Customer and relationship marketing manager - Web division manager 

Project Management 
 Digital project manager - Social media consultant - Webmarketer - E-marketing and e business consultant

Program Learning Outcomes

The European Bachelor of Digital Marketing enables students to acquire a diverse and valuable set of skills in the business world. Here are some key skills:

• Understand the digital ecosystem and develop your business using digital levers 
• Master the technical, marketing and communication aspects of the Internet with a view to developing the company's digital marketing strategy 
• Use digital tools to implement a social media strategy 
• Implement action plans to optimise customer satisfaction 
• Maximise the performance of each of the acquisition levers 
• Analyse and optimise the user experience 
• Manage a team and work as part of a team, as part of web project management 
• Be a force for innovation

In summary, the European Bachelor of Digital Marketing is a comprehensive program that prepares students to succeed in a globalized and dynamic environment. The skills and experiences gained during this program open many doors in various sectors and industries around the world.

Specializations

  1. Entrepreneurship & Business Development : Teaches you how to chart the course for a successful business
  2. Communication & Digital Marketing :Enables you to understand consumer behavior and market dynamics 
  3. Supply Chain & Operation Management : Helps you understand and manage the production and delivery of goods and services
  4. Finance & Accounting :  Equips you with skills to manage financial resources effectively.

Advantages of AIB & Mbway Bachelor

  1. International: Internships and Academic Semester abroad available -9 destinations: South Africa – Canada – Mexico – Argentina – South Korea – India – Cambodia – Australia – Lithuania
  2. 4 Specializations available  :  Supply Chain / Finance & Accounting / Communication & Digital Marketing / Entrepreneurship & Business Developments
  3. Soflt Skills Developpement 
  4. Career Research & Development
  5. Mentoring 
  6. Start Up Factory 


Programmes :

PROFESSIONAL SKILLS (350-450 HOURS)

  • Marketing and Sales Development
    Strategic and operational marketing Customer Relationship Management (CRM) and optimising customer management Marketing and consumer law - Distribution Communication law - B-to-B marketing - E marketing - Brand management - Sales development .

  • Digital Marketing ​
    UX strategy - Data and marketing - Digital Brand Content - Digital communication Marketing and digital law .

  • Professional assignment (≥12 weeks)
    Internship - Apprenticeship - Salaried employment 


MODERN LANGUAGE (60-80 HOURS)

  • Modern language 1 - CEFR Level B1 English, French
  • Modern language 2 and 3 (optional) English, French, Spanish​

Career Destinations:

  • Management
    Digital project manager - Strategic marketing expert - On-line marketing manager

  • Team Management
    Digital marketing manager - Customer and relationship marketing manager - Web division manager

  • Project Management
    Digital project manager - Social media consultant - Webmarketer - E-marketing and e business consultant


FEDE‘S ASSET - EUROPEAN DEGREE:

EUROPEAN CULTURE AND CITIZENSHIP (40H)

  • The European project: Culture and Democracy for Active Citizenship 
    • Importance of History (OHTE - Observatory on History Teaching in Europe) 
    • Contemporary Europe 
    • Europe and the World Cultures and diversity in Europe 
    • European citizenship 
    • The Workings of the European Union Importance, challenges and future of European construction 
    • Focus on corruption (GRECO)

  • Intercultural management and human resources 
    • Culture and cultural diversity 
    • Intercultural communication in an organisation
    • Managing intercultural aspects and resolving cultural conflicts 
    • Working in Europe Social protection systems in Europe 
    • Corporate Social Responsibility (CSR)